Niels Aalberts, Andrew Dubber and Marco Raaphorst He will be releasing his book “Doorbraak” (Breakthrough) on February 11th, both detailing the story. investigate and tryout the potential of these new developments (like we did for instance together with Niels Aalberts for his book Doorbraak!. Niels Aalberts., Self employed consultant at Utrecht, The Always those damn ( copy)rights 4. Thank you.

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This is, again, about conveniencewhich was found to be one of the key desires for consumers in the problem definition.

EHPO – Lilia Scheerder

Initially I tried organising the information for the solution in the same 4 Ps model used in the problem definition. Als je ook nog wil begrijpen wat de roze sportkrant over ons te melden heeft, lees dan onderstaande vertaling.

Besides that, the ecosystem should be like the cool party happening down the street; it just makes you want to go up to join in and if it’s fun enough, you will call your friends to abandon whatever party they are attending and to come to this one. In old marketing, one would only define this first group as the dootbraak group, but in new marketing they are just one target group. The demise of the album as a format, and the fact that most of 2AM’s projects are not exactly album-projects, is a good thing.

Again, a great way to involve fans and offer them something exciting. Trent Reznor also uploaded gigabytes of raw concert footage and encouraged fans to do “something cool” with it.

Make sure they stick together as a group. You could count to 1, When copies are free, you need to sell things which cannot be copied.


The Answer Is The Ecosystem: The Solution

Due to several illnesses among band members and their families, aalberfs will not be playing as much as we would like to. To put it in the words of Seth Godin, Die Antwoord is dkorbraak purple cow. Two great recent examples of this word of mouse at work are Die Antwoord and The Ugly Dance both discussed next. A good illustration of why it is important to stay consistent is an incident which took place on aforementioned deadmau5′ Facebook fanpage.

In this song, Mathijs simpy plays very tasty arpeggios. Once again you can download all the tracks for free. This has to be done with patience according to Niels Aalbers, specifically noting that business models should be kept out of the door for as long as possible.

In this song, Mathijs demonstrates his talent for rootsy guitar stuff. Make sure they do almost exactly the same thing, so it’s easy for others to also see how to join. Lees hier hoe het werkt!

What the above quote also shows, is that one-way communication 2AM to fan is old-fashioned and becoming increasingly ineffective. Check our tour page for details! With the phenomenon of word of mousestories spread faster and more easily than ever. Make it fun to join. You can hear the interview here 3rd hour. Even though product development and business models do not seem like a part of communication management, they are. However this is changing and the pull approach offered in Purple Cow might be a solution for the music industry.

The internet has sped this up and has made the demand for communication evolve. This section of the thesis is thus split up into two main parts. Deadmau5 uses his Facebook page to stay connected with his ecosystem and has a lot of fun with them and frequently updates it with a very personal touch.


Even though listening to the ecosystem is listed last in the solutions section, it is not the final step. In exchange we’re offering loads of interesting things from studio time with the band to limited artwork and access to rehearsals.

Herken jij de Utrechtse locaties?

And then the second step is to snag them further to basically get them hooked. My conversation with Niels Aalberts, which revealed the model for categorizing the information in the solution section, basically came down to the following: The most important outtake is that people have different desires and different ways of discovery.

doorbraak niels aalberts pdf free

In the section about the problem definition, the empirical research pertaining to the problem was already discussed. The ecosystem is nothing more than a movement with the dynamics of peer-to-peer doorbrawk. In the early days of the band, Mathijs came up with the cool riff that opens the song. He goes on that the long tail that artists have to deal aalbdrts is very steep and perhaps impossible to climb.

However, most importantly, for retention? Now it’s not about you, it’s about them. Once again you can get your hands on one of our songs for free! This non-linear communication is the key to the ecosystem and probably quite scary for most record labels’ marketing teams, diorbraak it’s impossible to control—remember the loss of control trend from the problem definition?