BALANCED SCORECARD DIPLOMARBEIT PDF
The Balanced Scorecard framework .. FSeMP, Otto-von-Guericke-Universität Magdeburg, Fakultät für Informatik, Institut für Verteilte Systeme, Diplomarbeit, ostbayrische technische hochschule regensburg individual assignment international business administration the balanced scorecard theoretical framework and. Ich erkläre weiters Eides statt, dass ich meine Diplomarbeit nach den Management, Baldrige and Balanced Scorecard) as well as particular areas.
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Business economics – Controlling. Interdependencies within the Innovation and Learning Perspective 3. Interdependencies within the Customer and Internal Business Perspective. Internal Business Perspective Goals Matrix 4. Interdependencies within the financial perspective 5.
Since the s the idea of a balanced score card 1 approach and the idea of brand equity have taken the world by storm. Today, the balanced scorecard is widely used by companies for measuring their objects and value management. The idea of brand equity is another idea which becomes more and more important for company success within the last few years.
Trusted brands seem to be one way to achieve high market success.
This perception allows a simple question: Why do not all enterprises try to higher their brand value to gain similar success like the above mentioned diplomarbrit This paper tries to approach these questions with an analysis of possible interdependencies which affect brand equity. The balanced scorecard is a proper way to approach this question, because it allows to measure qualitative and quantitative factors which influence brand equity.
The analysis of interdependencies follows the four dimensions which Kaplan and Norten defined in Both dimensions built the core of each business.
The last step is a review of financial key data and its influence on brand equity.
Balanced Scorecard and Supply Chain Perfomance. The Case of the Kenya Nut Company
A common definition of brand equity defines brand equity as a reaction of customers on marketing actions which are saved in mind. The following bullets show the effects of interdependencies within a company on brand equity. Especially the goal employee satisfaction seems to be important because it affects all processes in a company.
Employees are an important stakeholder of each company and influence brand equity significantly. However the conditions of work have to fit with this prestigious brand. Otherwise a negative influence on employee satisfaction can be expected because embodiment and reality diverge. Employee satisfaction is highly correlated with their productivity 11what could have influences on brand equity.
Higher or lower employee satisfaction could have distinctive influence on the company goals time to market and manufacturing learning. Higher employee satisfaction and productivity would lower manufacturing learning of employees and new product introduction on markets. Higher or lower manufacturing learning and faster or slower new product introduction can have noticeable influence on brand image.
Connections to goals of other dimensions are imaginable. Higher or lower employee satisfaction could hit service quality, productivity and information flow which are all part of the internal business perspective. More satisfied employees show better service quality, higher productivity and share more information. All these factors affect directly or indirectly brand equity. Every company is highly influenced by its internal processes and its customers. BWL – Personal und Organisation. Fordern Sie ein neues Passwort per Email an.
Definition Brand Equity 3. Summary of Brand Equity Interdependencies 7. Conclusion References Table of Figures Figure 1: Balanced Scorecard Dimensions and Goals Figure 2: Customer Perspective Interdependency Matrix Figure 5: Customer Perspective Interdependency Matrix.
Financial Perspective Interdependency Matrix Figure 7: Balanced Scorecard with Interdependencies 1.
Balanced Scorecard and Supply Chain Perfomance. The Case of the | Diplomarbeitende
Introduction Since the s the idea of a balanced score diplmarbeit 1 approach and the idea of brand equity have balancef the world by storm. Balanced Scorecard Dimensions and Goals 2. Definition Brand Equity A common definition of brand equity defines brand equity as a reaction of customers on marketing actions which are saved in mind.
Abbildung in dieser Leseprobe nicht enthalten 3. Manufacturing learning process time to maturity 3. Innovation and Learning Perspective Interdependency Matrix 3. Interdependencies within the Customer and Internal Business Perspective Every company is highly influenced balacned its internal processes and its customers. Die Umsetzung der Balanced Scorecard. Die Balanced Scorecard in der Logistik.
Balanced Scorecards in Banken. Balanced Scorecard als Controllinginstrument. Die Balanced Scorecard als Instrument des Risikomanagements.
Einsatz der Balanced Scorecard in der Personalwirtschaft.
SEMQ – ICT Balanced Scorecards (BSC) [Luigi Buglione]
Die Balanced Scorecard im Krankenhaus. Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. Arbeit hochladen, iPhone X balznced. Jede neue Arbeit ist ein Los!